Buyer Beware: ABPIA featured on Good Morning America

Good Morning America

As Seen on ABC’s Good Morning America

Steve Lang, President of the American Bridal and Prom Industry Association, or the ABPIA, was featured in the Wedding Dress Wars segment on ABC’s Good Morning America this morning. Lang, who is also CEO of Mon Cheri Bridals, discussed the risks of purchasing a wedding gown from an online counterfeiter and the effect it’s having on both bride-to-be’s and the bridal industry. The segment reported how, due to the ABPIA’s efforts, a federal judge recently ordered over 1,000 knock-off websites sites to cease and desist, froze their online payment accounts and ordered that their sites be closed down. Lang adds, “The end game here is to get some federal recognition to the damage this is doing to our economy.”


To watch the full segment, click here:


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